Review process
From draft to published page
A page is not published because it is finished. It is published because someone other than the writer checked the claims, the links and the measurements.
The six gates
- Brief: one question, one primary keyword, a defined page type and a list of sources.
- Draft: the writer builds the answer from the listing, the QC set and the category data.
- Fact-check: a second editor checks prices, measurements, product names and every outbound link.
- SEO review: title, description, H1, internal links, image alt text and schema.
- Publish: the page goes live with a byline, review note and update date.
- Re-check: prices monthly, shipping quarterly, platform status on change.
Who signs off
Each beat has an editor: Marina Ellsworth for womenswear and seasonal, Julian Mercer for menswear, Marcus Ellery for sneakers, batches and technical gear. The editor who signs off is named on the page.
What gets rejected
- A claim that cannot be traced to a listing, a QC set or a named source
- A title that promises a test the page does not describe
- A page with no internal links or no next step
- A product link without a working image or a visible price
- A “review” that is only a description of the photo
Corrections
Corrections go through the same editor. We update the page, change the date and add a note when the change affects a buying decision.